Geekplanner and PHRI Join Forces to Empower Hotels and F&B Merchants in the Digital Era through TikTokGo Collaboration

Bandung. April 26. 2025 — Geekplanner is proud to announce a strategic collaboration with PHRI (Perhimpunan Hotel dan Restoran Indonesia), aimed at enhancing the digital capabilities of hotels and food & beverage (F&B) merchants across Indonesia. This partnership centers around TikTokGo, an innovative initiative designed to deepen understanding and adoption of digital tools in today’s fast-evolving digital landscape.

As the hospitality and F&B industries face rapid technological transformations, Geekplanner and PHRI recognize the critical importance of leveraging digital platforms to stay competitive and engage new customer segments. TikTokGo is crafted to help businesses harness the power of TikTok — one of the world’s most influential social media platforms — to drive brand awareness, marketing effectiveness, and customer engagement.

"We believe that the future of hospitality heavily depends on digital adaptability," said Nazario [Geekplanner spokesperson]. "Our collaboration with PHRI through TikTokGo will open doors for hoteliers and restaurateurs to make meaningful connections with new generation of customers.”

Representing PHRI, Doddy [PHRI JaBar Director] added, “This partnership exemplifies our commitment to supporting member businesses in embracing the digital era. Geekplanner provides invaluable tools that can transform how our members communicate and engage with their patrons.”

Looking Forward

The Geekplanner and PHRI alliance marks an important step toward fostering a digitally empowered ecosystem within Indonesia’s hospitality and F&B sectors. Training sessions, workshops, and continuous support will be rolled out over the coming months to ensure that businesses of all sizes can benefit from TikTokGo and fully capitalize on digital marketing opportunities.

For more information about the TikTokGo initiative and collaboration, please contact our expert