Geekplanner Supports Youth Empowerment Through Digital Creativity at Mercu Buana University

Geekplanner proudly participated as an invited speaker in a Corporate Social Responsibility (CSR) event titled “Pemberdayaan Pemuda dalam Kreativitas Digital Dengan Peningkatan Keterampilan Kreasi Konten Media Sosial”, held at Mercu Buana University. The event aimed to empower young people by equipping them with practical digital skills, especially in the rapidly growing world of social media content creation.

During the session, Geekplanner shared hands-on insights on how to create high-engagement content on the TikTok platform. The audience, consisting of students and young digital enthusiasts, learned essential strategies to understand TikTok’s algorithm, identify trends, and craft authentic content that resonates with viewers. Rather than focusing solely on virality, Geekplanner emphasized the importance of storytelling, consistency, and audience connection as the foundation of sustainable growth on TikTok.

One of the key highlights of the session was the introduction of TikTokgo, Geekplanner’s flagship program designed to help creators monetize their content effectively. Through TikTokgo, participants were shown how creators can transform creativity into real economic value—by building personal brands, collaborating with brands, and leveraging data-driven content strategies. This approach aligns with Geekplanner’s mission to bridge creativity and technology into tangible opportunities.

The event also featured an insightful sharing session by Antonius Bagas, Director of Business at Geekplanner, who spoke about the journey of becoming successful creators on TikTok. He encouraged participants to see themselves not just as content creators, but as digital creators with a clear vision and strong personal identity. According to Antonius, the key to long-term success lies in understanding one’s niche, continuously learning, and adapting to platform changes while staying authentic.

Through this CSR initiative, Geekplanner reaffirmed its commitment to supporting youth empowerment and digital literacy in Indonesia. By sharing knowledge, real-world experience, and practical tools, Geekplanner hopes to inspire the next generation to confidently navigate the digital economy and unlock new opportunities through social media creativity.

Geekplanner would like to extend our sincere gratitude to Dr. Melly Ridaryanthi, Vice Principal of Mercu Buana University, for inviting us to participate in this meaningful event. Her support and initiative in bringing industry practitioners and students together created a valuable space for learning and collaboration. We truly appreciate the trust given to Geekplanner and are honored to contribute to Mercu Buana University’s efforts in empowering youth through digital creativity.